Skip to main content
BGCBusiness Growth Coaching

HR-005 · Recruitment & People

Job Advert Builder

Write a job advert that attracts the right candidates, not just the most candidates

IN PREPARATION

Job Advert Builder toolkit front cover

About this toolkit

This toolkit gives you a straightforward way to build a job advert around real outcomes and capabilities.

What this toolkit helps you achieve

  • Write adverts around real outcomes, not lists of duties.
  • Decide what genuinely belongs in the advert.
  • Review every advert before it goes live.

What’s included

  • Define, Draft, Validate, Publish advert cycle
  • Five Golden Rules of writing a job advert
  • Guide to the four pillars of a job advert
  • Twelve-question coaching bank
  • Advert content decision matrix

Contents are shown for review while the toolkit package completes verification.

Best for

Ideal for any manager who's posted a role and been flooded with applicants who don't remotely fit.

Expected practical outcome

This toolkit helps you write for the right candidates, not just the largest possible number of them.