Value Proposition Toolkit

Define a value proposition customers actually recognise as true, not one that sounds good in a meeting

IN PREPARATION

About this toolkit

A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Define a value proposition customers actually recognise as true, not one that sounds good in a meeting.

What this toolkit helps you achieve

Research what customers genuinely value
Draft a clear and differentiated proposition
Test and refine it with real customers

What’s included

The Four-Part Value Proposition Cycle: Research, Draft, Test, Refine
The Five Golden Rules of value proposition work, on one page
A plain-English guide to the four pillars a value proposition rests on: Customer Insight, Differentiation, Clarity & Message, Proof & Credibility
A worksheet and checklist for drafting and testing a value proposition
A twelve-question coaching bank for the conversation before, during and after drafting a proposition

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Best for

Owners and marketers clarifying why customers should choose the business and proving that claim.

Expected practical outcome

Research what customers actually value before drafting anything. Draft a proposition around what's genuinely different, test it on real customers or prospects, and refine it as the market and the business change, rather than setting it once and leaving it on a slide for three years.