SL-008 · Sales & Customer
Sales Competency Assessment
Identify the sales behaviours that need development, not just the targets that were missed
IN PREPARATION
About this toolkit
This toolkit gives you a straightforward way to assess six core sales competencies, and focus development on the one that matters most.
What this toolkit helps you achieve
- Apply a clear and repeatable sales process
- Use evidence and numbers to focus attention
- Finish with owned actions and review dates
What’s included
- A four‐part cycle for developing sales competency: Score, Compare, Focus, Practise
- The Five Golden Rules of sales competency assessment, on one page
- A plain‐English profile of six core sales competencies, and what good looks like in each
- A twelve‐question coaching bank for scoring, comparing and focusing
- A matrix for choosing which competency is genuinely worth developing first
Contents are shown for review while the toolkit package completes verification.
Best for
Sales leaders assessing capability consistently across practical sales competencies
Expected practical outcome
Score yourself honestly against evidence, actual calls, deals and outcomes, not general impressions of how you think a conversation went.