MK-007 · Marketing & Business Growth
Referral System Builder
Turn happy customers into a genuine referral engine, not just a hope that word gets around
IN PREPARATION
About this toolkit
A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Turn happy customers into a genuine referral engine, not just a hope that word gets around.
What this toolkit helps you achieve
- Identify customers most likely to refer
- Build a timely and easy referral ask
- Track, recognise and improve referral results
What’s included
- The Four-Part Referral Cycle: Identify, Ask, Enable, Reward
- The Five Golden Rules of referral system building, on one page
- A plain-English guide to the four pillars a referral system rests on: Identification, The Ask, Enablement, Reward & Recognition
- A worksheet and checklist for building and running a referral system
- A twelve-question coaching bank for the conversation before, during and after asking for referrals
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Best for
Owners and managers who want a repeatable, measurable way to generate referrals from satisfied customers.
Expected practical outcome
Identify the customers most likely to refer before asking everyone the same way. Ask deliberately at the right moment, make referring genuinely easy, and reward the outcome in a way that feels proportionate, then track where every referral actually came from.