MK-001 · Marketing & Business Growth
Marketing Planner
Turn marketing from a list of activities into a plan that actually drives growth
IN PREPARATION
About this toolkit
A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Turn marketing from a list of activities into a plan that actually drives growth.
What this toolkit helps you achieve
- Define the audience and competitive position
- Build an owned channel, message and budget plan
- Measure results against commercial goals
What’s included
- The Four-Part Marketing Cycle: Analyse, Plan, Execute, Measure
- The Five Golden Rules of marketing planning, on one page
- A plain-English guide to the four pillars a marketing plan rests on
- A worksheet and checklist for building and running a marketing plan
- A twelve-question coaching bank for the marketing planning conversation
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Best for
Owners and managers who need to connect marketing activity, budget and ownership to measurable growth.
Expected practical outcome
You finish with a completed marketing plan covering all four pillars — audience and positioning, channels and message, budget and resourcing, and measurement and review — with each activity assigned a named owner and a scheduled date, the channels that deserve budget separated from those that deserve a rethink, and the first review date set against the plan's own measures.