HR-005 · Recruitment & People
Job Advert Builder
Write a job advert that attracts the right candidates, not just the most candidates
IN PREPARATION

About this toolkit
This toolkit gives you a straightforward way to build a job advert around real outcomes and capabilities.
What this toolkit helps you achieve
- Write adverts around real outcomes, not lists of duties.
- Decide what genuinely belongs in the advert.
- Review every advert before it goes live.
What’s included
- Define, Draft, Validate, Publish advert cycle
- Five Golden Rules of writing a job advert
- Guide to the four pillars of a job advert
- Twelve-question coaching bank
- Advert content decision matrix
Contents are shown for review while the toolkit package completes verification.
Best for
Ideal for any manager who's posted a role and been flooded with applicants who don't remotely fit.
Expected practical outcome
This toolkit helps you write for the right candidates, not just the largest possible number of them.