MK-008 · Marketing & Business Growth
Content Planner
Plan content that earns attention on purpose, not whatever's easiest to post this week
IN PREPARATION
About this toolkit
A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Plan content that earns attention on purpose, not whatever's easiest to post this week.
What this toolkit helps you achieve
- Connect content to an audience and goal
- Create a realistic publishing plan
- Review performance against commercial purpose
What’s included
- The Four-Part Content Cycle: Plan, Create, Publish, Review
- The Five Golden Rules of content planning, on one page
- A plain-English guide to the four pillars a content plan rests on: Audience & Goals, Content Calendar, Voice & Quality Standard, Performance Review
- A worksheet and checklist for building and running a content plan
- A twelve-question coaching bank for the conversation before, during and after planning content
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Best for
Owners and marketers building useful content around a clear audience, purpose and sustainable rhythm.
Expected practical outcome
Plan each piece of content around a defined audience and goal before it's made. Create it to a consistent standard, publish it on a rhythm the business can actually sustain, and review its performance against the goal it was set, not against how much attention it happened to get.