Competitor Analysis Toolkit

Track competitors deliberately, not just whenever a customer happens to mention one

About this toolkit

A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Track competitors deliberately, not just whenever a customer happens to mention one.

What this toolkit helps you achieve

Identify the real competitor set
Research and compare credible evidence
Decide what warrants a response

What’s included

The Four-Part Competitor Analysis Cycle: Identify, Research, Analyse, Respond
The Five Golden Rules of competitor analysis, on one page
A plain-English guide to the four pillars competitor analysis rests on: Competitor Identification, Evidence Gathering, Positioning Comparison, Response Planning
A worksheet and checklist for building and running a competitor analysis cycle
A twelve-question coaching bank for the conversation before, during and after assessing a competitor

Best for

Owners and managers who need a current, evidence-led view of competitors and a deliberate response plan.

Expected practical outcome

Identify the real competitor set before researching anyone in detail. Gather evidence from lawful, public sources only, analyse it honestly against the business's own position, and decide deliberately what actually warrants a response, rather than reacting to every competitor move that reaches your ears.