MK-013 · Marketing & Business Growth
Competitor Analysis Toolkit
Track competitors deliberately, not just whenever a customer happens to mention one
IN PREPARATION
About this toolkit
A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Track competitors deliberately, not just whenever a customer happens to mention one.
What this toolkit helps you achieve
- Identify the real competitor set
- Research and compare credible evidence
- Decide what warrants a response
What’s included
- The Four-Part Competitor Analysis Cycle: Identify, Research, Analyse, Respond
- The Five Golden Rules of competitor analysis, on one page
- A plain-English guide to the four pillars competitor analysis rests on: Competitor Identification, Evidence Gathering, Positioning Comparison, Response Planning
- A worksheet and checklist for building and running a competitor analysis cycle
- A twelve-question coaching bank for the conversation before, during and after assessing a competitor
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Best for
Owners and managers who need a current, evidence-led view of competitors and a deliberate response plan.
Expected practical outcome
Identify the real competitor set before researching anyone in detail. Gather evidence from lawful, public sources only, analyse it honestly against the business's own position, and decide deliberately what actually warrants a response, rather than reacting to every competitor move that reaches your ears.