MK-005 · Marketing & Business Growth
Business Growth Roadmap
Turn a growth ambition into a sequenced roadmap, not just a revenue target on a slide
About this toolkit
A practical Marketing & Business Growth toolkit that helps owners and managers use evidence, make deliberate choices and turn them into owned action. Turn a growth ambition into a sequenced roadmap, not just a revenue target on a slide.
What this toolkit helps you achieve
- Define growth in specific terms
- Sequence initiatives and dependencies
- Resource and track each growth stage
What’s included
- The Four-Part Growth Roadmap Cycle: Define, Sequence, Resource, Track
- The Five Golden Rules of growth roadmapping, on one page
- A plain-English guide to the four pillars a growth roadmap rests on: Growth Definition, Initiative Sequencing, Resourcing & Capacity, Milestone Tracking
- A worksheet and checklist for building and running a growth roadmap
- A twelve-question coaching bank for the conversation before, during and after sequencing a growth roadmap
Best for
Owners and leadership teams sequencing growth initiatives around evidence, capacity and funding.
Expected practical outcome
Define growth in specific terms before naming a single initiative. Sequence the initiatives in the order that makes them genuinely achievable, resource each stage properly before starting the next, and track progress against the roadmap on a genuine schedule, adjusting the sequence as evidence comes in.