How Much Does A Website Cost?

Every business owner has asked themselves this question at least once: How much does it cost to design a website  ? The answer is not so simple; it depends on several factors!

Will the website be created by a web agency or a freelancer?
Will the site be multilingual?
Is it an e-commerce?
Will you need multiple features?
Designing a website involves many steps. It can be difficult to understand the costs associated with it when you don’t know the field. So we decided to write an article on the subject.

Read on to find all the information you need about developing a web storefront and the costs associated with it.

What is the cost of a website in Quebec?
Several elements influence the costs of creating a website in Quebec. Rates can easily vary from $5,000 to $50,000.

The first thing to consider is the type of website you want.

If you want to have a showcase site to present your business online, you won’t need a lot of features and the price will therefore be lower. On the other hand, if you need an e-commerce site to sell your products online, the cost will be higher, because there will be more functionalities to set up.

Using a website builder ( page builders) and a Content Management System (CMS) like WordPress , Shopify , and Wix can lower the costs associated with creating a site. These tools allow SMEs to add content and make changes on their own.

What influences the cost of a website?
There are various factors that influence the cost of a website. Before hiring a professional, you must determine what type of website will best meet your needs and the features you want to add to it.

To help you determine this, here are the questions you should ask yourself:

Will you sell products online?
Do you only need a showcase site (without transactions)?
Want to add blog posts?
Will you exhibit your creations in a portfolio?
How many pages will be needed?
Do you want visitors to be able to subscribe to your newsletter?
Do you want your potential customers to contact you via an online form?
You will also need to think about your choice of platform. Each has advantages and disadvantages.

You can then discuss with a professional to take stock of the costs that will be related to the design of your website.

Here are the different factors that influence the final price of a website:

The domain name
The domain name is the address of your site on the Internet. It is important to choose a short domain name that is easy to remember and that corresponds to your activity. The type of domain chosen can also vary the price of the site. Expired, deleted or premium domains may be more expensive.

Extensions, the most common of which are .com, .ca, .org, .net and .fr also cause costs to fluctuate.

For a domain name, you should expect to pay a minimum fee of $10 per year. Those with better search engine credibility and those with some traffic can retail for over $100,000.

There are several sites to buy a domain name at the best price. Here are a few that we recommend to our customers:

Namecheap
ExpiredDomains
GoDaddy
PlanetHoster
WHC
E-commerce website and online store
If you want to create an online store, you will need a transactional website (e-commerce). Design costs then vary depending on several factors including:

The number of products to display
The chosen e-commerce platform
Payment methods accepted
The number of pages of the e-commerce site
A multilingual online store?
There are a wide variety of platforms for SMEs to manage their e-commerce. Shopify, Magento, WordPress (WooCommerce) and Prestashop are some examples.

It is important to specify that an e-commerce platform must contain at least features such as:

Stock and inventory management
Order tracking
Delivery management
Online payment
Sending receipt by email
Before knowing how much a website costs, you will first need to determine which platform you will be using. If you’re not sure you’re making the right choice and need some expert advice on the subject, check out our article: The best e-commerce platforms in 2022. You can also book an appointment for a free consultation with one of our professionals.

The cost of an online store is usually higher than that of a storefront site because it requires more functionality and work.

The content management system (CMS)
A content management system or CMS is a very practical platform that allows you to manage the content of a website. You can therefore modify or delete content without having to touch the code.

There are many CMSs. The most popular are WordPress, Joomla and Drupal. The choice of your platform will also influence the price of your website.

If you are a beginner, we advise you to choose WordPress. It is an easy to use CMS. If you have a little more experience, you can turn to Joomla or Drupal.

WordPress
WordPress is a very popular open source CMS. It is easy to use and allows you to create a professional site with all the necessary features to sell online. However, it is a bit limited when it comes to design and functionality.

Joomla
Joomla is an open source CMS that offers more flexibility than WordPress. It is more suitable for professional or e-commerce sites.

Dupral
Drupal is the most complex CMS to use, but it offers great flexibility. It is used in particular by many companies and organizations.

A landing page, a onepage or several web pages?
Do you need to divide your content into several pages to present your offer and your products well or would a single page site be suitable?

The onepage website
There are two kinds of “onepage” style sites:

1. The landing page whose goal is conversion. The focus is on a single subject/objective. The page contains a clear call to action and compelling content (copywriting).

2. The one-page website whose purpose is to introduce visitors to the business. It will look like a home page with a description of the company and the main services.

In summary, this is a site that consists of a single page. It is generally simpler and less expensive to create than a multi-page site.

Multi-page sites
The cost of a multi-page website will generally be higher than a landing page because it requires more work and content.

A website can have multiple pages, but it’s important not to overdo it, as it can be confusing and off-putting to visitors. It is therefore necessary to choose the essential information to display on each page.

In general, SMEs wishing to get their first foot on the Web opt for the configuration of the following Web pages:

Home page
A company presentation page (about)
A product or service presentation page
A contact page
A blog
Each of these pages should be clear and concise. Do not hesitate to call on a professional to help you choose the right information to put forward on each page.

Plug-ins
Plugins are extensions that add functionality to your website. They can be paid or free.

We can think of the following:

SEO
Security
Image Manager
Contact form
Etc.
Web hosting and associated costs
Web hosting fees are the costs of renting space on a server to host your site. These costs vary depending on several factors, including the size of your site, the number of visitors, and the type of hosting chosen.

Here are the web hosts we recommend:

WP-Engine
WHC
PlanetHoster
OVH
Costs for additional services (natural referencing and marketing)
A website will never bring you the expected results if it does not have visibility and if it does not interest visitors. A successful website must be optimized for SEO. To be seen, it must also be part of a digital marketing strategy.

Natural referencing (SEO) is a set of techniques that improve the performance of a site on search engines. To be seen, your site must appear on the first or second page of Google.

Internet marketing uses different techniques to promote your website. There are many ways to do digital marketing; social networks, online advertising, email promotions (newsletters) are some of them.

The cost of SEO and Internet marketing varies depending on several factors, including the number of keywords to target, the number of pages to optimize, the level of competition, etc.

To get an accurate idea of ​​the cost of SEO and marketing, all you need to do is contact an agency

The price of an agency vs the cost of a freelancer
The rates offered by agencies differ from those offered by freelancers.

The independent web developer is a person who works on his own account. It is therefore a freelancer who will be paid by the contract or by the hour. He is not bound by an employment contract like an employee and has several clients.

Freelancers don’t have to incur the same operating costs as web agencies. Their prices may be lower. However, as they work alone, they do not always have access to the same resources as a web agency.

Web agencies, on the other hand, generally have a higher hourly cost or fixed rate. They have employees and sometimes premises to pay.

But they also offer advantages. By working with a web agency, you have access to several professionals (developers, graphic designers, etc.) who can collaborate on your project and guarantee you full support and quality results.

The choice of platform: WordPress, Wix, Squarespace or Shopify?
You’ve probably heard of website building platforms like WordPress , Shopify , or Squarespace . They are very popular. Each of them has advantages and disadvantages.

The choice of a platform among these is crucial for the development of your website. This will impact your experience as a small business owner and the cost of creating and maintaining your website.

There are several platforms for website design . Here are some examples:

WordPress
WordPress is a very popular open source platform that allows you to create a showcase site or a blog. It is easy to use.

There are many free or paid themes and plugins that you can add to the site.

Wix
Wix is ​​a platform that allows you to create a website without having to touch the code. It offers many professional quality templates and it is possible to add features such as a blog or a contact form.

Squarespace
Squarespace is a platform that focuses on design. It offers many stylish templates, but they all come with a fee. If you want to create a showcase site or a portfolio, this is a good option.

Shopify
Shopify is an e-commerce platform. It is easy to use and allows you to create a professional site with all the necessary features to sell online. However, it is paid and it takes about $30 per month.

There are many other platforms, but these are the most popular. All you have to do is choose the one that best suits your project!

What justifies the price of a website?
Website design is a process of creating the look and content of a website. This includes the selection of colors, fonts, images and content.

The cost of a website is justified by the time and skills needed to create it. It takes time to design a quality website that represents your business well.

Creating a site that will be visible on search engines like Google and that will offer a great user experience requires specific skills in:

Web development
web-design
SEO (audits, strategies, etc.)
UX
Marketing
Etc.
Creating a turnkey website involves the following elements:

Project management
Create an application organization website. The project manager is the person who coordinates everything. He is responsible, among other things, for the management of the project, the budget and the schedule.

In short, he manages your project from A to Z, ensuring that each step meets the deadlines.

Web design, graphics
The Web designer is responsible for the graphic design of the site. He takes care of all the graphic (visual) aspects and the creation of the models:

artwork
Typography
Animation
Location of photos
Colors
This is a professional specializing in the creation of web pages.

He must know the rules of ergonomics to create an easy-to-use site that will also be attractive to users.

Web developer
Responsible for the development of the site, the web developer takes care of the technical aspects. He has programming skills.

The web developer analyzes the needs of the client and creates the site according to them. He will have to develop the different functionalities of the site and will have to ensure that it is compatible with all browsers and devices.

Quality assurance and bugs
Before putting the site online, the web agency or freelance developer must ensure that there are no bugs.

Various reviews will be carried out to confirm that the site is working properly and that it meets design and development standards.

What should a detailed service offer include?
The detailed service offer must include:

The cost of the project
The number of hours planned for the realization of the project
A summary of the skills and experience of the professionals working on your project
Details concerning the different stages of the site development process
The delivery time
Payment terms
Most web agencies ask for a deposit before starting the project. On average the deposit can vary from 30 to 50% of the total price depending on the cost of the website.

The cost of the project depends on the type of site you want to create (showcase site, e-commerce site, etc.), the number of pages, the features you want to integrate and the experience of the professionals working on the project.

For a showcase site of 5 pages, the costs can vary between $1000 and $3000. For an e-commerce site with about fifteen products, it takes between $3,000 and $10,000.

To get a clear idea, all you have to do is contact a web agency or an independent developer. They will be able to study your project and give you a quote. As we said above, the cost of designing a website varies depending on several factors such as the complexity of the design, the number of pages and the level of customization desired.

However, it is possible to find free or inexpensive themes on the Internet if you do not want to hire a professional.

Cost of a website from a theme or a template (template) $1,000 to $3,000
Custom website cost on WordPress $5,000 – 10,000 4
Cost of a custom website without content management system (CMS) $30,000+
Cost of a tailor-made e-commerce website for an SME +$50,000
Funding and grants available for SMEs
The cost of a website can be an obstacle for small and medium enterprises (SMEs). Fortunately, there are several financing programs available to help SMEs get started online. These can cover a good part of the costs of creating or updating a website.

Canadian Chambers Federation Programs
The Federation of Canadian Chambers of Commerce (FCCC) also offers several grant programs for SMEs looking to get started online. These programs can cover up to 75% of the costs of creating or updating a website.

Government of Canada programs
The Government of Canada also offers loans for SMEs wishing to go online. These loans can cover up to 100% of the costs of creating or updating a website.

Tax credits for SMEs wishing to go online are also offered by the federal government. These credits can cover up to 30% of the costs of creating or updating a website.

Creating a website yourself, how much does it cost?
Want to design your website yourself?

There are different free or low-cost platforms. One of the easiest to use, if you’re just starting out, is undoubtedly WordPress.

However, it is important to be well versed in the different aspects of web design, web development and SEO to be able to create a professional and effective website.

It is also important to have a budget of at least $2000 for site hosting, domain name, extensions and tools necessary for the proper functioning of the site. But, your biggest expense with this option will be your time! Setting up your site, maintaining it and making updates takes time.

Maintenance
Once your website is live, the job is not done. You will need to perform site maintenance. Whether adding functionality or removing bugs, it is essential that this be done to ensure the proper functioning of the website.

Content update
Regularly updating your website will allow you to rank better in search engines, increase traffic to your website and increase awareness of the site and your business.

Updating the content of your website is also beneficial for Internet users who will become future customers. A neglected website is not attractive to either Google or Internet users.

By taking care of your website, your target audience will have a positive view of your business. This visibility will result in the long term by a good referencing and by the increase in your turnover.

Eleanore Frinqois

Eleanore Frinqois, Lead Editor at BusinessGrowthCoaching.co.uk is a business leader with over 30 years in both start-up and enterprise level organisations. Previously Operations Directer at a £1.8BN media group, alongside setting-up and later selling 3 digital brands - Eleanore has expertise across all aspects of business growth.

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